Great Innovation Needs Great Marketing

Dated: June 2 2020

Views: 231


The real estate industry is always transforming. With the development of new technologies, real estate professionals are adopting tools that provide competitive advantages in serving today’s consumers at the highest level.

In Texas, as physical open houses are now lifted from quarantine, I’m being asked: “should I continue my HOSTED virtual open houses?” Answer:

Absolutely YES!

A recent study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate professionals to have an active online presence. If you’re not active, engaging, and networking online, then you’re missing out for you and your clients.

A new standard has been set. Today’s sophisticated seller will select those agents offering both. HOSTED virtual open houses leveraging Facebook, Instagram, or YouTube will extend your reach and pull in more potential buyers. It also saves the modern-day consumer time. Schedule your hosted virtual open house just like a physical one:

  • Select the date and time (with virtual, you can A/B test some non-traditional times.)
  • Create the event – dark post, for instance – on Facebook.
  • Invite the neighbors and your prospects
  • Host the event LIVE or as a GUIDED virtual tour – with you as the guide, of course!

JPAR agents are equipped and have the skills to deliver innovative marketing and expanded reach in today’s market.

“We must embrace all means to help buyers and sellers feel confident and secure.”

What other innovative marketing does the JPAR real estate professional have at their fingertips? Consider – among many others – just these three:

→ KvCore Property Boost- cost-effective and produces rapid results

→ Dark Post Facebook, Insta, LinkedIn, or Twitter ads: using squeeze page from kvCore.

→ Leveraging a listing farm with REMINE and Buyside™ is more cost-effective than direct mail and produces faster results.

The famous Peter Drucker said it well: “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions; marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

As a real estate professional, your marketing defines and communicates you and your brand. So my challenge today is, how’s your marketing? A few things to consider:

  • Is it easy to contact you and your real estate practice?
  • Is it easy to schedule an appointment?
  • Are you set for social? How many platforms and why or why not… consumer-based!
    • Pinterest Boards
    • Google – My Business Page
  • A hyper-local content strategy
    • YouTube Channel featuring local businesses, amenities, and events
    • Seminars: first time buyers; investors, 1031 exchange
  • Go to team
    • Professional photography and tours
    • Staging
    • Clean up and fix up team
    • Tracking and measuring all of your efforts for effectiveness
  • HomeActions Newsletter powered with predictive AI
  • Nurture campaigns
    • Get-togethers
    • Handwritten notes
    • Gift baskets
    • The post-closing relationship for life?
    • Do they know you care?

If you’re looking to up your innovation and marketing game – join us – it’s easy.

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